Linked to delivery
Strategy in context
Define objectives and initiatives and link them directly to the Jira issues, epics and projects that deliver them.
Strategy Hub
Connect company strategy to everyday delivery — then just ask how it's tracking, right inside Jira.
RUNS ON ATLASSIAN
Overview
Capabilities
Everything you need to connect strategy to delivery
Keep strategy and delivery in one place — from the objectives you set to the Jira work that moves them forward.
Not just OKRs
Built around your framework
Pick a ready-made OKRs, OGSM, Hoshin Kanri, EOS, North Star or 4DX setup — or configure your own levels, names and statuses. Strategy Hub shapes itself to how your organisation already plans, instead of forcing one methodology on you.
Status that updates itself
Live alignment
See real-time progress roll up from work items to initiatives to objectives — no spreadsheets, no manual status updates.
Grounded in your data
Ask your strategy
Ask Rovo — the AI built into Jira — how an objective is tracking or what's at risk, and get answers grounded in your real work items, with links straight back to them.
Who it's for
Made for the people connecting strategy to delivery
Whether you set the objectives, deliver the work, or watch the numbers, Strategy Hub keeps everyone working from the same picture.
Lead with full context
Trace every objective down to the Jira work moving it forward — no chasing status updates across tools, no spreadsheets drifting out of date. Make decisions backed by what's actually happening in delivery.
Context where you already work
See how the issues you're working ladder up to initiatives and objectives — right inside Jira, alongside the projects, permissions and workflows your team already uses.
The whole portfolio, laddering up
Track every initiative across teams as it moves — see what's on track, what's slipping and how it ladders up to the objectives, without stitching together updates from a dozen separate boards.
Always current, straight from the source
Get a live view of how delivery is moving objectives forward — rolled up automatically from the work itself, so the picture you see is never out of date.
Built for Jira
Strategy Hub runs inside Jira
Strategy Hub requires a Jira site. It installs from the Atlassian Marketplace and works within the projects, issues and permissions you already have — so strategy lives right next to the work.
RUNS ON ATLASSIAN Benefits
More ways Strategy Hub helps your teams
Built to keep strategy and delivery moving together — without the busywork.
One source of truth for strategy
Objectives, initiatives and the work delivering them live together in Jira — no separate strategy doc drifting out of date.
Just ask, in plain English
Rovo, the AI built into Jira, turns a question into an answer — how an objective is tracking, what needs attention, even a draft status update — grounded in your real work.
Status that updates itself
Progress rolls up from work items to initiatives to objectives automatically — no more hours lost to manual status reports.
Alignment everyone can see
From delivery teams to executives, everyone shares the same always-current view of how today's work moves strategy forward.
No new tool to adopt
It runs inside Jira, respecting your existing projects, permissions and workflows — there's nothing new for your teams to learn.
Risks surface early
Spot the initiatives slipping off track before they put a quarter's objectives at risk — straight from live delivery data.
How it works
From strategy to delivered work
Pick your framework
Start from a ready-made OKRs, OGSM, Hoshin Kanri, EOS, North Star or 4DX setup — or build your own hierarchy from scratch.
Map your strategy in Jira
Lay out your objectives, key results and KPIs — whatever your chosen framework calls them — right where your teams already work.
Link it to delivery
Connect each item to the Jira issues, epics and projects that move it forward, and watch progress roll up automatically.
Feature comparison
Traditional tools vs. Strategy Hub
A side-by-side look at what changes when you bring in Strategy Hub.
| Feature you need | The old way | With Strategy Hub |
|---|---|---|
| Where strategy lives | In a separate doc, away from the work | Right inside Jira, next to the work |
| Finding what needs attention | Dig through boards and dashboards yourself | Ask in plain language, grounded in your data |
| Status reporting | Assembled by hand each week | Rolls up automatically |
| Alignment | Every team works from its own copy | One always-current view, shared by all |
| Adoption | Yet another tool to learn | Inside the Jira teams already use |
| Planning framework | One rigid methodology, baked in | OKRs, OGSM, EOS, 4DX or a model you build yourself |
| Workflow fit | Forces new processes on your teams | Respects existing projects and permissions |
| Source of truth | Many copies of the plan, none current | One source of truth, always live |
FAQ
Frequently asked questions
Do I need Jira to use Strategy Hub?
Yes. Strategy Hub runs inside Jira and connects to your existing projects, issues and permissions — it requires a Jira site.
Where do I get Strategy Hub?
Strategy Hub installs from the Atlassian Marketplace, the source of truth for its pricing. The button at the top of this page links straight to the listing.
Does it change our existing Jira workflows?
No. Strategy Hub layers strategy on top of the projects, issues and workflows you already have — it respects your current setup rather than replacing it.
Which strategy frameworks does Strategy Hub support?
Strategy Hub ships ready-made presets for OKRs, OGSM (Objectives, Goals, Strategies, Measures), Hoshin Kanri, EOS (the Entrepreneurial Operating System), the North Star framework and the 4 Disciplines of Execution (4DX). Pick one in a single click — then rename levels, add your own or reshape the hierarchy however your organisation plans. You're never locked into one methodology.
Who in our organisation is it for?
Product and delivery leaders, delivery teams, and executives or stakeholders all share the same view — each sees how day-to-day work ladders up to strategy.
Does Strategy Hub use AI?
Yes — through Atlassian Rovo, the AI built into Jira. Strategy Hub adds a "Strategy Hub (Jira)" agent you can ask in plain language — how an objective is tracking, what's at risk, or for a draft status update. Answers are grounded in your real work and stay within your existing permissions, so Rovo never surfaces anything you couldn't already see.
Get started
Bring Strategy Hub into your Jira
Install Strategy Hub from the Atlassian Marketplace — it lives inside your existing Jira projects, permissions and workflows.