Bartosz Wyszkowski July 22, 2026

Strategy Hub is live on the Atlassian Marketplace

The Strategy Hub overview in Jira, with strategies expanded to the objectives, key results and KPIs beneath them — each showing progress, status and owner.

When we introduced caskcode, we said our first product was launching very soon. It’s here. Strategy Hub is now available on the Atlassian Marketplace — the app that brings company strategy and everyday delivery together, right inside Jira.

The idea is the one the whole company is built around: keep the thread between what you’re trying to achieve and what you’re working on from ever fraying. Strategy Hub links objectives, initiatives and the Jira work items that deliver them, so progress rolls up on its own — no separate strategy doc drifting out of date, no status reports assembled by hand. Here’s a quick look at what it offers.

Built around your framework#

Strategy Hub isn’t an OKR-only tool. It ships ready-made presets for OKRs, OGSM, Hoshin Kanri, EOS, North Star and 4DX — and if none of those match how you already plan, you can build your own hierarchy from scratch, with your own levels, names and statuses. Pick a starting point in a single click and the app shapes itself around your organisation, instead of forcing one methodology on you.

The setup wizard's framework grid, with preset cards each showing its item hierarchy and a short description.

Just ask your strategy#

Strategy Hub adds an agent to Atlassian Rovo — the AI built into Jira. Ask it in plain language how an objective is tracking, what’s slipping, or for a draft status update, and it answers from your real work items, with links straight back to them. Every answer stays inside your existing Jira permissions, so Rovo never surfaces anything you couldn’t already see.

The Rovo chat panel with the Strategy Hub agent summarizing a team's items for the quarter, with suggested follow-up questions below.

It lives inside Jira#

There’s no new tool for your teams to adopt. Strategy Hub runs inside Jira and respects the projects, permissions and workflows you already have. Link each objective or key result to the issues, epics and projects moving it forward, and watch progress roll up automatically — from work item to initiative to objective — for everyone from delivery teams to executives to see the same always-current picture.

The Linked work items section of an item, listing linked Jira work items with their key, summary, progress and status.

Get it today#

Strategy Hub installs from the Atlassian Marketplace, which is where its pricing lives too. Want the full tour first? See the Strategy Hub product page for everything it does, or dive into the documentation to get set up.

This is our first product, but it won’t be our last — and we’ll keep writing here about what we ship and what we learn along the way. Thanks for being here at the start.