# Strategy Hub is live on the Atlassian Marketplace

> Our first product is here. Strategy Hub connects company strategy to everyday Jira delivery — with customizable frameworks, AI you can just ask, and status that keeps itself up to date.

Canonical: https://caskcode.io/blog/strategy-hub-is-live/

By Bartosz Wyszkowski · July 22, 2026

When we introduced caskcode, we said our first product was launching very soon. It's
here. **Strategy Hub** is now available on the Atlassian Marketplace — the app that
brings company strategy and everyday delivery together, right inside Jira.

The idea is the one the whole company is built around: keep the thread between _what_
_you're trying to achieve_ and _what you're working on_ from ever fraying. Strategy Hub
links objectives, initiatives and the Jira work items that deliver them, so progress
rolls up on its own — no separate strategy doc drifting out of date, no status reports
assembled by hand. Here's a quick look at what it offers.

::youtube[Strategy Hub product tour]{id=OVeVduLkPKU}

## Built around your framework

Strategy Hub isn't an OKR-only tool. It ships ready-made presets for OKRs, OGSM, Hoshin
Kanri, EOS, North Star and 4DX — and if none of those match how you already plan, you
can build your own hierarchy from scratch, with your own levels, names and statuses.
Pick a starting point in a single click and the app shapes itself around your
organisation, instead of forcing one methodology on you.

![The setup wizard's framework grid, with preset cards each showing its item hierarchy and a short description.](./framework-grid.webp)

## Just ask your strategy

Strategy Hub adds an agent to Atlassian Rovo — the AI built into Jira. Ask it in plain
language how an objective is tracking, what's slipping, or for a draft status update,
and it answers from your real work items, with links straight back to them. Every answer
stays inside your existing Jira permissions, so Rovo never surfaces anything you couldn't
already see.

![The Rovo chat panel with the Strategy Hub agent summarizing a team's items for the quarter, with suggested follow-up questions below.](./rovo-ai.webp)

## It lives inside Jira

There's no new tool for your teams to adopt. Strategy Hub runs inside Jira and respects
the projects, permissions and workflows you already have. Link each objective or key
result to the issues, epics and projects moving it forward, and watch progress roll up
automatically — from work item to initiative to objective — for everyone from delivery
teams to executives to see the same always-current picture.

![The Linked work items section of an item, listing linked Jira work items with their key, summary, progress and status.](./jira-linked-work-items.webp)

## Get it today

Strategy Hub installs from the [Atlassian Marketplace](https://marketplace.atlassian.com/apps/4032874960),
which is where its pricing lives too. Want the full tour first? See the
[Strategy Hub product page](/products/strategy-hub) for everything it does, or dive into
the [documentation](/docs/strategy-hub) to get set up.

This is our first product, but it won't be our last — and we'll keep writing here about
what we ship and what we learn along the way. Thanks for being here at the start.