# caskcode

> Caskcode builds focused software for Atlassian Jira. Its first product is Strategy Hub, a strategy execution app that runs inside Jira and is installed from the Atlassian Marketplace.

Strategy Hub turns a strategic plan into a living model inside Jira: objectives, key results, KPIs and other strategic items, owned by people, assigned to teams, and connected to the Jira work that delivers them. It is not an OKR-only tool — it ships eight ready-made presets across six strategy frameworks (OKRs in three variants, plus OGSM, Hoshin Kanri, EOS, North Star and 4DX), and teams can configure any custom hierarchy on top of those.

There is nothing to sign up for or trial on this website: a product is installed from the Atlassian Marketplace, which is also the source of truth for its pricing.

## Products

- [Strategy Hub](https://caskcode.io/products/strategy-hub/): Strategy Hub links objectives, initiatives and Jira work items so everyone can see how day-to-day delivery ladders up to strategy. Built for Jira, available on the Atlassian Marketplace. (install: https://marketplace.atlassian.com/apps/4032874960; docs: https://docs.caskcode.io/)

## Documentation

- [Documentation index](https://docs.caskcode.io/llms.txt): per-page index of the product docs, with markdown renditions of every page
- [Full documentation corpus](https://docs.caskcode.io/llms-full.txt): the entire docs set concatenated into one markdown file

## Blog

- [OKR vs KPI in Jira: Stop Treating Key Results as Tasks](https://caskcode.io/blog/okr-vs-kpi-in-jira-stop-treating-key-results-as-tasks.md): Many people confuse OKRs and KPIs. Learn the real difference: driving change vs monitoring stability and why treating Key Results as tasks kills both. (2026-09-08)
- [Is it hard to start tracking goals properly? Yes. And also, no.](https://caskcode.io/blog/is-it-hard-to-start-tracking-goals-properly-yes-and-also-no.md): Goal tracking rarely fails from a lack of intent—it fails from setup friction and rigid frameworks. Discover how to move smoothly from spreadsheets to structured goal tracking in Jira without getting stuck in planning overhead. (2026-08-27)
- [Everyone's finally using Atlassian Goals. Here's where it still breaks.](https://caskcode.io/blog/everyone-s-finally-using-jira-goals-here-s-where-it-still-breaks.md): Jira Goals adoption is finally taking off. Here's what the Atlassian Community keeps hitting — and how Strategy Hub addresses each gap. (2026-08-18)
- [Why I Built Strategy Hub: A Jira OKR App That Doesn't Fight Your Workflow](https://caskcode.io/blog/why-i-built-strategy-hub-a-jira-okr-app-that-doesn-t-fight-your-workflow.md): A UX researcher's take on why existing Jira strategy tools couldn't flex — and why building Strategy Hub on Forge was the fix. (2026-08-03)
- [Strategy Hub is live on the Atlassian Marketplace](https://caskcode.io/blog/strategy-hub-is-live.md): Our first product is here. Strategy Hub connects company strategy to everyday Jira delivery — with customizable frameworks, AI you can just ask, and status that keeps itself up to date. (2026-07-22)
- [Introducing caskcode](https://caskcode.io/blog/welcome-to-the-caskcode-blog.md): Say hello to caskcode — why we're here, what we're building, and a first look at what's coming. (2026-07-01)

## Company

- [About](https://caskcode.io/about/): who caskcode is
- [Contact](https://caskcode.io/contact/): book a demo or get in touch (contact@caskcode.io)
- [Support portal](https://caskcode.atlassian.net/servicedesk/customer/portals): product support (Jira Service Management)
- [LinkedIn](https://www.linkedin.com/company/caskcode)