Updates, ideas and product news
What we're building, learning and shipping at caskcode.
OKR vs KPI in Jira: Stop Treating Key Results as Tasks
Many people confuse OKRs and KPIs. Learn the real difference: driving change vs monitoring stability and why treating Key Results as tasks kills both.
Is it hard to start tracking goals properly? Yes. And also, no.
Goal tracking rarely fails from a lack of intent—it fails from setup friction and rigid frameworks. Discover how to move smoothly from spreadsheets to structured goal tracking in Jira without getting stuck in planning overhead.
Everyone's finally using Atlassian Goals. Here's where it still breaks.
Jira Goals adoption is finally taking off. Here's what the Atlassian Community keeps hitting — and how Strategy Hub addresses each gap.
Why I Built Strategy Hub: A Jira OKR App That Doesn't Fight Your Workflow
A UX researcher's take on why existing Jira strategy tools couldn't flex — and why building Strategy Hub on Forge was the fix.
Strategy Hub is live on the Atlassian Marketplace
Our first product is here. Strategy Hub connects company strategy to everyday Jira delivery — with customizable frameworks, AI you can just ask, and status that keeps itself up to date.
Introducing caskcode
Say hello to caskcode — why we're here, what we're building, and a first look at what's coming.